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Earth Day 2022 - It's about time to invest in our planet

Today is Earth Day.

It’s the day to celebrate our earth and show our appreciation for it. But it’s also the day to pause and reflect on our behaviour. Especially in these times that are overshadowed by crises.

Our earth isn’t in good shape. We all know that. The global climate crisis threatens us all, and yet we still seem to do far too little about it. Doesn’t it seem like a farce to celebrate this day today?

We at Grünfin are an optimistic community and we want to inspire the people around us for our mission - and for our planet.

This is not the time to give up. Quite the opposite. As individuals, some may feel small and helpless to make a real difference or with too little influence. But each and every one of us can do something. We can all have a positive impact on our planet. The more we are, the stronger that impact is. And the better and more sustainable our future can be as a result.

We are happy that the theme of this year’s Earth Day is “Invest in our Planet”. It draws attention to the issue closest to our hearts: a more sustainable world.

At Grünfin, we believe that the best investment a person can make is to invest in a sustainable planet.

It is the single largest opportunity for us humans when it comes to making a positive impact.

Our founder Karin Nemec says:

“Private investors often underestimate how much leverage their investment has on their carbon footprint and other areas such as equal rights and better living conditions. Depending on the calculation, the factor is over twenty times the individual change in behaviour. If you really want to make the world a better place, you have no choice but to invest your money accordingly. This is exactly what Grünfin supports.”

A British study has shown that shifting your savings into sustainable investments can have 21 times more impact on your ecological footprint than if you were to give up flying, become a vegetarian and switch to a renewable energy provider at the same time.

Would you have thought that?

Your money is your vote. You can make a difference. Financial decisions are not just about profit or loss. These decisions have an impact on the world around us.

At Grünfin, we therefore want to make sustainable investing easy and accessible for everyone, so that you can invest based on your values. The more we are, the more successful we are.

So how about using today’s Earth Day and its motto this year as an opportunity to invest in our planet?

It’s in the hands of all of us. We all have a responsibility. And together we can create a better and more sustainable world.

Let’s change our planet for the better together and become a conscious investor!